• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

MoreySmith Identity

Award: Wood Pencil

Wood Pencil / Graphic Design / Stationery / 2008

The MoreySmith dot matrix logo is a flexible device designed to be endlessly cropped and repositioned. The identity is enriched through a diverse range of applications using tactile techniques such as thermography and laser-cutting. The practicality of producing documents that are easily assembled in-house steered the design towards a user-friendly range of materials. Three highlight colours, in combination with natural boards, allow the tailoring of information to specific needs. Recycled card is used for document covers, along with coloured title sheets which show through the laser-cut logo. A short return reveals document titles allowing the reuse of the covers. Large address stickers cover up old information encouraging the reuse of envelopes.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again