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Fragile

Award: Wood Pencil

Wood Pencil / Graphic Design / Direct Mail / 2008

Crown wanted a direct mail piece to highlight its specialty in moving fragile items. Our solution was unusual, yet particularly relevant. Furniture pieces were printed on the back of bubble wrap sheets. The sheets were then distributed to lifestyle stores where they were used to wrap delicate purchases – innovative reminders for people to visit Crown’s website if they wanted fragile goods moved properly.

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