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Sparkassenkunst

Award: Wood Pencil

Wood Pencil / Graphic Design / Catalogues & Brochures / 2008

Art as an investment has become one of the most important elements of wealth management. The book ‘Sparkassenkunst’ is aimed at companies and institutions interested in the individual care of a portfolio with an exceptional range of art, and also at companies that want to upgrade their image through art. The book makes it possible for DSV Kunstkontor to represent its premium list of artists and its field of activity in one format. Within the art world, the term ‘sparkassenkunst’ is used to describe art of low reputation. It was chosen as the title with the intention of emphasising this contradiction. The cover and interior design resembles an authentic German penny bank savings book.

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