The brief was to continue the award-winning series of Channel 4 idents with new and innovative iterations. In order to move things on, the filmmakers wanted to play with the whole idea of the helicopter shot. Rather than disguising the origin of the camera move, they integrated it into the shot by keeping the rotor-wash in frame and adding the helicopter shadow over the CG buildings to help sell the reality of the experience. It was hailed as the most epic in the series.
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