The Lower Ninth Ward, a rich cultural community long known for its high proportion of resident ownership, was left devastated in the wake of Hurricane Katrina. Unfortunately, to date, initiatives to rebuild it have fallen short. As a catalyst for positive change, the Pink Project rallies for opportunities hidden within this tragedy. Pink, as the inaugural event for the Make It Right initiative, refocuses attention onto the plight of the Lower Ninth, this time with optimism and purpose – Pink is the virtual city of hope. A hybrid of art, architecture, cinema, media and fundraising strategies, Pink was conceived as an informative, commemorative communication tool, which both raises awareness and encourages individual participation to heal local wounds.
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