The brief: In Germany, the focus in 2007 was on the humanities. Our mission was to make the abstract ‘Year of the Humanities’ as visible as possible in public spaces.The solution: Our concept was based on the alphabet. Gigantic letters were attached to highly symbolic locations – with an artistic dimension. For instance, in front of the Bundeskanzleramt the letter ‘d’ stands for democracy. The ‘q’ for quality stands in front of the glass factory in Dresden. Like the humanities, the installation requires a change in perspective to see the full effect. The sections only combine to form a letter when the viewer is in the right vantage point.
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