• Loading…

Hennes & Mauritz, Los Angeles

Award: Wood Pencil

Wood Pencil / Environmental Design / Retail & Services / 2008

We were asked by H&M to create a visual brand language that would work architecturally and graphically on a large scale. The aim was to appeal to the broad audience with which H&M converses. The first implementation of this was a dramatic architectural intervention, reworking the façade of the Sunset Boulevard store in LA to give the store unique standout in an ever-more homogenised retail environment.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again