Hennes & Mauritz, Los Angeles
Award: Wood Pencil
Wood Pencil / Environmental Design / Retail & Services / 2008
We were asked by H&M to create a visual brand language that would work architecturally and graphically on a large scale. The aim was to appeal to the broad audience with which H&M converses. The first implementation of this was a dramatic architectural intervention, reworking the façade of the Sunset Boulevard store in LA to give the store unique standout in an ever-more homogenised retail environment.
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