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Stories in Oil

Award: Graphite Pencil

Graphite Pencil / Direct / Writing / 2008

To convince specialist journalists and top decision-makers of the low fuel consumption of BlueTec, we wrote a series of short stories that gave a completely new emotional charge to the topic of saving fuel. The short stories emphasised how much time and power was invested by the Earth just to get one drop of fuel. To give the piece greater impact, real motor oil was used for the illustrations. The Stories in Oil campaign led to a significant increase in press tests, and some of the stories even appeared in relevant trucker magazines.

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