The aim was to communicate that throughout the month of November, Arnet 1 Mega was only $19.90. As the offer was on for a limited time only, we needed an idea that prompted people to call immediately. We thought it would be funny to make a charity-style telethon with ridiculous goals, like smacking a mime, getting a famous hairstylist to give kiwis haircuts, making a sumo wrestler race on horseback, and naming a guinea pig president of Arnet. The more people called, the more promises we fulfilled. The campaign was successful, contributing to record-breaking daily sales.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.