• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Words Hurt

Award: Wood Pencil

Wood Pencil / Direct / Digital / 2008

Verbal abuse or psychological violence is the most common form of violence experienced by women. It is also one of the most harrowing according to the New Zealand Women’s Refuge. This viral microsite aims to increase public awareness of this destructive form of violence that doesn’t damage bones, but destroys self-respect. Users are asked to interact, by using their microphone, with a woman whose expression is strong, but blank. When a user yells into the microphone, corresponding bruises or cuts appear on the woman’s face, which fade when the interaction stops. This interaction was a chilling demonstration of the unseen effects of verbal abuse.

  • Words Hurt
  • Words Hurt
  • Words Hurt
  • Words Hurt

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again