The Regent Street lights started in 1954 after a visiting journalist commented that London wasn’t very magical at Christmas. Each year the switching on of the lights has come to signify the start of the Christmas season for most Londoners. Nokia wanted to give a lighting installation to London to celebrate the arrival of their flagship store on the street. They wanted to put the magic and beauty back into the Christmas lights; they also wanted to offer something innovative and exciting. Lights that were responsive to the elements and shoppers alike – something that Regent Street had never seen before.
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