Our aim was to create an elegant and crafted corporate identity that reflected the core values of the printed magazine Monocle. We wanted it to appear confident, sober and prestigious. We began by choosing a monochrome palette for clarity and simplicity. All stationery and corporate identity elements were printed on crisp, uncoated paper, using traditional type-setting to match the magazine. We designed an icon inspired in part by Japanese postal marks, and opted for a foil approach on all print. The patterns we created were used in wrapping paper and packaging, and matched our original monochrome palette.
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