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Down Below Identity

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications: Printed Material / 2008

We renovated a cramped, underused basement space, taking advantage of (what would normally be) its limitations, transforming them into opportunities to surprise and delight patrons. A low ceiling provides a welcome canvas on which to communicate important insights that only a woman, in a very awkward and compromising position, can appreciate. The menu book functions non-verbally, allowing women to simply point at the service they desire, removing any embarrassment. And changing room mirrors display various waxing options so guests could visualize the patterns they selected, prior to waxing. Down Below gives women permission to explore more exotic, aesthetic treatments while removing the porn star/stripper stigma usually accompanying this type of bodywork.

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