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Museum Boijmans van Beuningen

Award: Graphite Pencil

Graphite Pencil / Branding / Existing Brand Schemes: Medium Business / 2008

Boijmans van Beuningen is Rotterdam’s biggest museum. Its new identity has both a formal and an experimental side. The name of the museum is set in a dry institutional style, while the content of the exhibitions is formed of a lyrical graphic image made up of a three-line typeface. The graphics swirl and form strings of coloured lines on a coloured font, interacting visually with the art shown.

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