Russia/Spain/Italy/Jamaica/Cuba
Award: Wood Pencil
Wood Pencil / Art Direction / Press Advertising / 2008
Heineken is such good quality that it is loved by millions of people around the world; today, it is sold in over 170 countries. Our brief was to position Heineken as the world’s quality beer through a global print campaign. Heineken’s core audience is outward looking 25 to 35-year-olds who are interested in other cultures, travel and ideas.
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