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Mouse

Award: Wood Pencil

Wood Pencil / Art Direction / Press Advertising / 2008

Berocca is a multivitamin health drink designed to make you feel sharper and ‘think smarter’. It is aimed at people with high-pressure lifestyles. In this creative execution a scientist wonders what will happen if he tries the beverage on an unsuspecting mouse. The results are quite startling. Mousey has become more intelligent than the scientist and their roles are reversed.

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