Mouse
Award: Wood Pencil
Wood Pencil / Art Direction / Press Advertising / 2008
Berocca is a multivitamin health drink designed to make you feel sharper and ‘think smarter’. It is aimed at people with high-pressure lifestyles. In this creative execution a scientist wonders what will happen if he tries the beverage on an unsuspecting mouse. The results are quite startling. Mousey has become more intelligent than the scientist and their roles are reversed.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.