As one of the most recognisable brand icons, the King has found his way into more arenas than any other brand ambassador. This year was no exception. 2007 found the King and the WHOPPER immortalised in wax in the epitome of pop culture recognition; Madame Tussauds. As part of the celebration for the 50th Anniversary of the WHOPPER, the King was enshrined in wax alongside the likes of Elvis, Madonna, Michael Jackson and greeted visitors with his well-known smile and signature WHOPPER sandwich.
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