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Superman Britomart

Award: Wood Pencil

Wood Pencil / Ambient / Ambient / 2008

When asked to promote the film ‘Superman Returns’ on SKY Television, New Zealand’s only satellite television network, DDB New Zealand decided to show the public what they could expect to see if they tuned in. Feats of strength are usually more impressive in the flesh, so we had Superman lift up the giant tower at Britomart transport centre, Auckland’s main station that filters everyone commuting into the city. He was happy to help out.

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