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DAYDREAM

Award: Yellow Pencil

Yellow Pencil / Websites / Interface & Navigation / 2007

Weave Toshi is a headwear manufacturer and retailer based in Tokyo and London. The main purpose of this campaign site is to enhance the appeal of the Weave Toshi brand to young people who are keen on trends, rather than to describe the product details. The idea behind the project was something like an unpleasant dream, creating a warm, flickering, repetitive and mesmerising feel. We wanted to burn the images onto the minds of the viewers. The interface is introduced to the user or integrated into the site using the everyday image of a cuckoo clock.

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