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Nike Air

Award: Wood Pencil

Wood Pencil / Websites / Animation & Motion Graphics / 2007

Can the feeling of walking on air translate into a digital experience? We think so, having built a next generation Flash site controlled entirely by the user. Combining animation, photography, greenscreen video, original sound and interactive design with simple keystrokes, the site allows each user to create and share a personal vision of what it feels like to run or play basketball on air. And each user comes away with an understanding of the power of the new generation of Air Max.

  • Nike Air
  • Nike Air
  • Nike Air
  • Nike Air

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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