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Nike Air

Award: Wood Pencil

Wood Pencil / Websites / Animation & Motion Graphics / 2007

Can the feeling of walking on air translate into a digital experience? We think so, having built a next generation Flash site controlled entirely by the user. Combining animation, photography, greenscreen video, original sound and interactive design with simple keystrokes, the site allows each user to create and share a personal vision of what it feels like to run or play basketball on air. And each user comes away with an understanding of the power of the new generation of Air Max.

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