• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Audi R8 Microsite

Award: Graphite Pencil

Graphite Pencil / Websites / Sound Design / 2007

The truly innovative thing about this microsite is the cutting-edge presentation of the Audi R8 in the form of an interactive 3-D film. The microsite starts with a film that shows the Audi R8 on the race track, in the city and on a coastal road. Each of the 3-D film sequences is assigned a topic: Innovation, Design and Performance. The entire film was created and implemented without a real Audi R8 ever having to touch the asphalt. All scenes were exclusively developed using computers. As in major film productions, a soundtrack was composed especially for this film to strengthen its emotional impact.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again