www.clearification.com
Award: Yellow Pencil
Yellow Pencil / Websites / Writing / 2007
Clearification is the name of the multi-faceted successful buzz campaign for the launch of Microsoft Windows Vista. The campaign included a series of episodic webfilms, 30 second spots, animated puppet blogs, banners, a one-hour Comedy Central Special and a 30 city comedy tour. The campaign was created in partnership by Mekanism and McCann Worldgroup, and stars indie hipster comedian Demetri Martin. At www.clearification.com, you will find an episodic story about one man's journey to free himself from his inner clutter and find clarity. His adventure starts at the Institute for Advanced Personhood (theiap.org) and ends with clearification.
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