• Loading…

Pigs Anonymous

Award: Wood Pencil

Wood Pencil / Websites / Writing / 2007

The task was to work with the Advertising Women of New York to help build awareness of their annual Good, Bad, and Ugly Awards, which recognise positive portrayals of women in advertising. To do this, we created a fictitious, non-profit organisation called Pigs Anonymous. Pigsanonymous.com ultimately served as a call for entries, but also featured videos of top creatives going through a 12-step chauvinistic behaviour reform programme, a quiz to determine users' level of chauvinism, an advice column from a female creative director, certificates for reformed pigs and a store that featured items intended to help you get in touch with your feminine side. There were also Pigs Anonymous related downloads and a place to report fellow industry pigs.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again