• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Discover Pirate Island on Google Earth!

Award: Wood Pencil

Wood Pencil / Websites / New Uses of Websites / 2007

'Pirates of the Caribbean: Dead Man's Chest' is the second instalment of the hugely successful Pirates of the Caribbean franchise, released around the world in July 2006. To reach and impress a core audience of 12 to 39-year-olds on the web, Digital Outlook orchestrated a partnership between Buena Vista International (Europe) and Google to produce www.DiscoverPirateIsland.com where, through Google Earth, you'll see and interact with Pirate Island itself among other islands of the Caribbean. You almost won't believe your eyes when you see the island, shaped just like the skull and torches of the film.

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