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Brawny Academy Website

Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2007

The microsite allows viewers to watch all nine 'Brawny Academy' webisodes at their convenience, and absorb the entire 'Brawny Academy' experience through camper bios and video diaries. The site also features a downloadable field guide that women can print and share with their husbands, featuring lessons on how to remove cigar burns and how to recognise what chores need to be done from your wife's facial expressions. The site also contains virals with one-to-one lessons and motivational tips from the Brawny Man that women can email to their husbands and friends.

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