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Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2007

Greenpeace is running a campaign showing the impact of global warming on Brazil and the world. Its aim is to make internet users aware of the consequences of climate change. The user uploads a picture, or uses a web cam, and sees his face amid dirty and turbulent waters, blistering light and sand. Meanwhile, a scientist explains what is to come. The situations symbolise the climatic changes, and in a final clincher, when users see their damaged picture, the scientist says “Now, guess who, in no time at all, is about to experience this in real life?”

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