• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Bodygroom Electric Shaver

Award: Yellow Pencil

Yellow Pencil / Websites / Microsites / 2007

This site&#39;s objective was to launch the Philips Norelco Bodygroom product in the US. Philips wanted to encourage men to check out the Philips Bodygroom by making them realise there&#39;s a better way to trim their body hair. <br/>Tribal DDB/Philips knew that the target audience of men between the ages of 25 and 34 tend to be sexually active; they shave or trim their body hair to look sexier, not for body maintenance. While they do experiment with different tools to groom the body, it is not something they brag about. There is a fine line when it comes to male grooming &#8211; they are conscious of their appearance, diet and grooming, but not at the expense of their masculinity.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again