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Mercedes a-to-s

Award: Wood Pencil

Wood Pencil / Websites / Microsites / 2007

This interactive piece for Mercedes-Benz is a groundbreaking site showcasing the attention to detail that runs throughout their entire range of passenger cars. Mercedes wanted to reinforce the message that the same qualities and features are standard on all their vehicles – from an entry-level A-Class to the largest S-Class saloon. The site mirrors the company's approach to vehicle production, with a host of interactive elements that reflect the real experience. The immersive site rewards user exploration with a range of responses, each intrinsically linked to the product detail they are viewing. Subsequently the user is encouraged to browse the handy model chooser.

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