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Web 2.0

Award: Graphite Pencil

Graphite Pencil / Viral / Animation & Motion Graphics / 2007

Web 2.0 was the winning entry from a viral competition staged by new daily online magazine www.thefirstpost.co.uk. It is a clever stop motion animation that inverts the real and virtual world. The video was released on YouTube and immediately featured on their main landing page. It was picked up by major viral sites and even shown on the BBC's 10 o'clock evening news, as well as viral TV shows in the US. To date, it has received over one million confirmed views.

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