Soundwaves 1
Award: Wood Pencil
Wood Pencil / Typography / Graphic Design / 2007
The aim of the ad was to create awareness amongst readers that Penguin books also came in audio format. Soundwaves were used as a design element so readers could immediately establish a link between books and audio. Excerpts from renowned Penguin classics were used to form the soundwaves. The line "Hear your favourite books" neatly summarised the proposition of Penguin Audiobooks.
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