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The State of Russia

Award: Yellow Pencil

Yellow Pencil / TV & Cinema Graphics / TV & Cinema Promotions, Stings & Programme Junctions / 2007

More4 examined the extremity of life in Russia today in this season of programmes. The campaign features the great bear, an iconic national symbol for Russia, on its knees slowly dying. The bear's struggle is a powerful metaphor for the demise of the once great nation.

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