Building on the innovative Channel 4 brand campaign, this Hi-Definition ident was created in the unique and vivid background of a Tokyo side street. In order to up the ante, the film-makers wanted an ident that began showing the logo in the very first frame of the film, yet disguised the reveal by means of clever choreography of both the live-action and CG elements.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.