Tokyo Ident

Award: Wood Pencil

Wood Pencil / TV & Cinema Graphics / TV & Cinema Brand Identities / 2007

Agency Channel 4
Client Channel 4 Television

Building on the innovative Channel 4 brand campaign, this Hi-Definition ident was created in the unique and vivid background of a Tokyo side street. In order to up the ante, the film-makers wanted an ident that began showing the logo in the very first frame of the film, yet disguised the reveal by means of clever choreography of both the live-action and CG elements.

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