Fly
Award: Graphite Pencil
Graphite Pencil / TV & Cinema Crafts / Special Effects / 2007
The Golf GT commercial 'Fly' aimed to illustrate in an unusual, surprising and humorous way the innovative TSI technology in the new Golf GT. We see a frog sitting on a leaf in a pond waiting for his prey. He jumps for a fly, but the fly turns the tables. Sticking to his tongue, she drags the frog easily out of the water and right up in the air. "Maximum power condensed" – just like the TSI engine of the new Golf GT.
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