• Loading…


Award: Graphite Pencil

Graphite Pencil / TV & Cinema Crafts / Special Effects / 2007

The Golf GT commercial 'Fly' aimed to illustrate in an unusual, surprising and humorous way the innovative TSI technology in the new Golf GT. We see a frog sitting on a leaf in a pond waiting for his prey. He jumps for a fly, but the fly turns the tables. Sticking to his tongue, she drags the frog easily out of the water and right up in the air. "Maximum power condensed" – just like the TSI engine of the new Golf GT.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again