• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / TV & Cinema Crafts / Direction / 2007

'Human' is the latest expression of the brand's philosophy of personal progress. This time it is expressed through a soliloquy on what it means to be human, delivered by an android. Although physically and mentally superior to us, he envies our innate drive, our creativity and our capacity for emotion. He presents a counter-argument to the prevailing belief that humanity is soon to be superseded by artificial intelligence, and puts forward the idea that every one of us has the potential for immortality, by simply doing "one great thing".

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