Joe's Throat / Unicycle / Whale Song
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2007
'The Business Guys' is about three business travellers, Ted, Marcus and Zack, who have developed a unique relationship with each other from spending too much time together on the road. The campaign (eight spots in total) chronicles their war stories – some quiet, others downright weird – of life at the hotel. Oh yeah, and they just happen to run into celebrity sportscaster, Joe Buck, by an elevator.
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