• Loading…

Alzheimers

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61 - 120 Seconds / 2007

We are in an asylum. A 40-year-old woman is visiting her mother, a tender old woman of 70. She doesn't recognise her daughter, because she suffers from Alzheimer's. She starts to tell a story to her daughter, saying that today she asked her aunt to hide her under her bed. Her daughter asks why. She replies that her father is coming. The screen fades to black with the following title: "An abused child never forgets."

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again