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Singing Cowboy

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41 - 60 Seconds / 2007

There are over 8.5 million Americans living with tobacco-related illnesses. That's a lot of people, but sometimes those numbers don't mean anything when you hear them; you need to see it. With this in mind we saddled up a horse, found a modern day cowboy that happened to have a hole in his neck due to a tobacco-related laryngectomy, and sent him to Manhattan to sing. The cowboy sings a sweet song about smoking, while his sidekick plays the guitar. It's like no other song you've heard before because it's sung with the help of an electolarynx. When the song is over the two ride off into New York City's sunset.

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