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Elvis

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41 - 60 Seconds / 2007

At his original 'Aloha from Hawaii' concert, we see footage of Elvis Presley introducing his backing band. Made up, with clever editing, of music artists that regularly feature on BBC Radio 2. These include Jimmy Page, Marvin Gaye, Noel Gallagher, Sheryl Crow, Stevie Wonder and Sugababes. The use of matching camera angles and film stocks were essential, but more importantly was the choice of performances. For example, uplifting footage of Noel Gallagher from a gig with The Who, rather than his usual moody performance style with Oasis, was selected, which better suited a performance with 'The King'. This is just a sample of the breadth of music played on the station. As the endline explains – what an amazing line-up.

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