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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41 - 60 Seconds / 2007

An old man in is walking home from work. He sees glints of metal as a craft hurtles through the sky. It looks like a space shuttle re-entering the earth's atmosphere. A title tells us "To date, NASA has filed 6,509 patents." What he is seeing hurtling through space is in fact an Audi A6. The title continues "In developing the A6, Audi filed 9,621 patents." The final shot is from underwater looking up to see an A6 plunge into the ocean.

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