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Tide

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21 - 40 Seconds / 2007

It's a beautiful day on a rocky beach, as captured by a local surf-cam, when a kayaker pulls up in his Toyota Tacoma and paddles out to sea. While the driver is off kayaking, the Tacoma, parked along the shore, is overcome by a violent wave. The car is shaken, twisted and brutally beaten among the jagged rocks and swirling surf. When the tide recedes, the Tacoma is left right where it started and the kayaker returns. He drives off without the slightest idea of what his truck has been through.

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