Genius/Mr. Hair Gel Over Gel-er
Award: Wood Pencil
Wood Pencil / Radio / Writing / 2007
ANNOUNCER: Bud Light presents Real Men of Genius.<br/>SINGER: Real Men of Genius!<br/>ANNOUNCER: Today we salute you, Mr Hair Gel Over Gel-er.<br/>SINGER: Mr Hair Gel Over Gel-er!<br/>ANNOUNCER: Less ambitious men stop with two-in-one shampoo. But you put in countless hours, tireless dedication and a five-gallon drum of industrial adhesive.<br/>SINGER: Sticky goo!<br/>ANNOUNCER: Like a lacquered hedgehog or oily porcupine, what woman wouldn't want to run her fingers through your razor-sharp stalagmites of hair?<br/>SINGER: Or is it stalactites?<br/>ANNOUNCER: Wind, water, stray bullets . . . even repeated hammer blows . . . Nothing can muss your immovable mane.<br/>SINGER: I got a hair helmet!<br/>ANNOUNCER: So crack open an ice-cold Bud Light, oh Master of the Moose. And while you're at it, crack open another bucket of goo.<br/>SINGER: Mr. Hair Gel Over Gel-er!<br/>ANNOUNCER: Bud Light Beer, Anheuser Busch, St Louis, Missouri.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.