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Genius/Mr. Hair Gel Over Gel-er

Award: Wood Pencil

Wood Pencil / Radio / Writing / 2007

ANNOUNCER: Bud Light presents Real Men of Genius.<br/>SINGER: Real Men of Genius!<br/>ANNOUNCER: Today we salute you, Mr Hair Gel Over Gel-er.<br/>SINGER: Mr Hair Gel Over Gel-er!<br/>ANNOUNCER: Less ambitious men stop with two-in-one shampoo. But you put in countless hours, tireless dedication and a five-gallon drum of industrial adhesive.<br/>SINGER: Sticky goo!<br/>ANNOUNCER: Like a lacquered hedgehog or oily porcupine, what woman wouldn&#39;t want to run her fingers through your razor-sharp stalagmites of hair?<br/>SINGER: Or is it stalactites?<br/>ANNOUNCER: Wind, water, stray bullets . . . even repeated hammer blows . . . Nothing can muss your immovable mane.<br/>SINGER: I got a hair helmet!<br/>ANNOUNCER: So crack open an ice-cold Bud Light, oh Master of the Moose. And while you&#39;re at it, crack open another bucket of goo.<br/>SINGER: Mr. Hair Gel Over Gel-er!<br/>ANNOUNCER: Bud Light Beer, Anheuser Busch, St Louis, Missouri.

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