The intention is to remind smokers that a Zippo lighter is a smoker's most reliable companion. In contrast to the failure of a disposable cigarette lighter, when the flame is lit it sounds like the name of a true winner: Zippo.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.