The products have been called the NV (New View) series to demonstrate the company's desire to showcase something that is completely different from existing digital cameras. The design has adopted the characteristics of a 'range-finder' analogue camera, acknowledging its nostalgic appeal, and the product's UI offers top-level usability as a digital device. The UI, which has been named 'Smart Touch', establishes a clear relationship between the main features on the screen and the operation keys. Users can see the changes in the operation values, enabling even beginners to use the camera with confidence.
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