• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
Enter now
  • Loading…

Digital Camera NV Series

Award: Graphite Pencil

Graphite Pencil / Product Design / Leisure / 2007

The products have been called the NV (New View) series to demonstrate the company's desire to showcase something that is completely different from existing digital cameras. The design has adopted the characteristics of a 'range-finder' analogue camera, acknowledging its nostalgic appeal, and the product's UI offers top-level usability as a digital device. The UI, which has been named 'Smart Touch', establishes a clear relationship between the main features on the screen and the operation keys. Users can see the changes in the operation values, enabling even beginners to use the camera with confidence.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again