• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Business Class Sleeper Seat

Award: Wood Pencil

Wood Pencil / Product Design / Automotive & Transport / 2007

The original BA Club World seat, designed by Tangerine in 2000, revolutionised the business class market, becoming an icon for design and innovation. The new business class seat delivers a substantial upgrade in design quality. Using the same unique footprint as the original bed, without reducing seating capacity, the seat is now 25 per cent wider, legroom is increased and the new 'Z bed' position provides the most natural reclined posture during flight. An innovative electronic privacy screen, using lumisty film, separates the seats and provides a more personal space. The screen appears simultaneously translucent to passengers and transparent to cabin crew. The new seat comfort system offers the optimum balance between softness and support, and is designed to work as both a seat and a bed.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again