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Pac Man / Tetris / Breakout

Award: Wood Pencil

Wood Pencil / Press Advertising / Newspaper Press Advertising Colour / 2007

The FinePix V10 digital camera has a unique feature: built-in games. We highlighted this feature in a visually relevant way – through photographs of course. The images are shots of everyday scenes or occurrences, except lurking in each shot is a classic arcade game waiting to be recognised.

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