Rare Sighting 1 / Rare Sighting 2 / Rare Sighting 3
Award: Wood Pencil
Wood Pencil / Press Advertising / Newspaper Press Advertising Black & White / 2007
This brand-building campaign highlighted the plight of our planet. Will an eagle, a whale or a marten soon become a rarer sight than the Loch Ness Monster, a UFO or Big Foot?
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