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Award: Wood Pencil

Wood Pencil / Poster Advertising / Roadside Poster Advertising / 2007

Signs with an image of a white shirt were placed at the sides of roads. When seen from afar, the shirt seems to have a big stain on it. As we approach the sign in a car, the stain starts 'moving' off the shirt. This effect is attained by placing the stain on a sign several metres in front of the sign. When we are close to the shirt sign, the stain has disappeared from the shirt completely and we read “Comes out this fast. Ariel.”

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