• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Horse Play - A Streethorsing Retrospective

Award: Wood Pencil

Wood Pencil / Photography / Book Design / 2007

We made this book to promote the WeSC fall/winter collection. We wanted to attract the attention of a group that is very hard to reach: young urban people with a high sense of fashion and street culture. So we invented an underground movement called streethorsing, which is similar to skateboarding and its culture. We made a 200-page book about streethorsing and sent it to 500 'taste-makers' and magazines around the world. The book came in a leather box with a vintage horseshoe in gold. Its aim was to create a buzz about streethorsing – and it succeeded, provoking over 15,000 Google hits and numerous magazine articles. We also placed ads in magazines to promote the book and streethorsing itself.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again