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Award: Wood Pencil

Wood Pencil / Photography / Press Advertising / 2007

Bonafide's Café Noir is the most intense bean variety under the Bonafide brand. Distinguished by its intense aroma and flavour, it is aimed at customers who enjoy the boost a strong coffee provides. Using this idea, we focused on developing a graphic advertising campaign that showed the ideal moments to have a strong coffee; times when the energy it provides is particularly welcome. We have tried to do this in a bold way, transmitting the values inherent in the brand.

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