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Award: Graphite Pencil

Graphite Pencil / Online Advertising / Interface & Navigation / 2007

The piece shows a damaged car and invites users to dial Itau Insurance's telephone number. Each time a number key on the keyboard is pressed, one of the dents and scratches disappears. When the user finishes dialling the number, the car is completely fixed. The purpose here is to demonstrate the efficiency of Itau Insurance's rapid claims centre.

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