The piece shows a damaged car and invites users to dial Itau Insurance's telephone number. Each time a number key on the keyboard is pressed, one of the dents and scratches disappears. When the user finishes dialling the number, the car is completely fixed. The purpose here is to demonstrate the efficiency of Itau Insurance's rapid claims centre.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.